Awards

The Swedish participation in the Expo 2010 was awarded several prizes:

”BIE Award for Creative Display”
This award from the International World Expo Bureau, BIE, was given to the Swedish exhibition. The category in which Sweden participated had 28 competing countries, which were the ones that had built their own pavilion in middle-size. The jury’s motivation was: “Gold goes to Sweden for the very appealing way of combining sustainable development, innovation and communication in a very attractive and educational manner.“

“Most Commercially Valuable Expo Pavilion”
This prize was awarded to the Swedish pavilion, shared by the Australian, Canadian and American pavilion, for being particiularly commercially valuable. It was handed out by the leading business magazines China Business Network and Fortune Times.

”Excellent Pavilion Award”
This award from the Chinese business magazine China Business Journal was handed out the Swedish pavilion for the role it had played in facilitating and strengthening the communication between Chinese and Swedish entrepreneurs.

”Best Expo website”
The Swedish pavilion website www.swedenexpo.cn was chosen as the best Expo website by the large Chinese magazine Global Times.

”Top 10 pavilion design”
The Swedish pavilion was rated by the CNN travel blog Go as one of ten pavilions with distinguished architecture and style. ”Sweden’s effort gets a big thumbs up with lots of angles. Arty and, well really cool looking.”