2010-07-26
Annika Rembe to lead Swedish Institute after Expo
Ms. Annika Rembe, Commissioner General of the Swedish Committee for Expo 2010 in Shanghai, was appointed today by the Swedish Government as Director General of the Swedish Institute (SI), to start from October 1st, 2010.
The Swedish Institute is a public agency working to promote interest and confidence in Sweden around the world. The Institute has been closely involved in the Swedish participation in Expo 2010, i.e. through the joint development of www.swedenexpo.cn and www.sweden.cn, the cultural performance on Sweden Pavilion Day at Expo 2010, Swedish Fashion and other.
Ms. Rembe will start her new position from October 1st, 2010 but will remain Commissioner General for the Swedish participation at Expo 2010, and will continue to take an active part in, and responsibility for, the operation until its end.
Prior to her appointment as Commissioner General for the Swedish participation at Expo 2010, Ms. Rembe was Head of Market Communications & Public Affairs at Invest in Sweden Agency (now Invest Sweden), the Swedish national investment promotion agency. Ms. Rembe has been leading the work to promote Sweden as well as the Baltic Sea Region as preferred investment locations.
Ms Rembe has also been a member of The Council for the Promotion of Sweden and the network of Baltic Sea Region Investment Promotion Agencies (BIPA) as well as the European Policy Advocacy Group.
Prior to joining ISA ten years ago, Ms. Rembe held different positions in the area of publishing and media as managing director, publisher and author. She has also a background as lawyer and holds a Master of Law from the University of Stockholm.
Ms. Rembe lives in Stockholm with her husband and her two daughters.
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About Swedish Committee for Expo 2010 in Shanghai
The Swedish Committee for Expo 2010 in Shanghai is a government agency under the Ministry of Foreign Affairs. It is a decision-making body and respombible for Sweden’s World Expo participation.
At Expo 2010, Sweden will showcase smart solutions for better cities and everyday life. The theme is Spirit of Innovation.
For more information please visit www.swedenexpo.cn
About Swedish Institute
The Swedish Institute (SI) is a public agency that promotes interest and confidence in Sweden around the world. SI seeks to establish cooperation and lasting relations with other countries through strategic communication and exchange in the fields of culture, education, science and business. SI also supports Swedish language instruction at foreign universities. SI works closely with Swedish embassies and consulates around the world.
http://www.si.se/English
2010-06-01
Rent VIP rooms in the Swedish pavilion
There is still a possibility to rent VIP rooms in the Swedish pavilion. There are rooms for all kinds of meetings, from small board meetings to large seminars with a couple of hundred participants. The VIP area is also splendid to use for an evening event, such as a banquet or a cocktail at the roof top terrace.
The entire VIP area is 600 sqm and contains a lobby. In the VIP area there are two larger rooms, each accommodate for 90 persons. These two can also be integrated to host for a couple of hundred people. There are also two smaller rooms, one smaller auditorium and one room for guests of honor. The venue also provides computer projectors, wireless access and more.
There is also room and equipment for food and drinks, both indoors and outside at the spectacular roof top terrace. From there the view over the Expo area and the Lupu Bridge is amazing. The VIP area also has a special entrance.
Read more: Welcome to the Swedish pavilion
For more information and booking of the VIP area, please contact:
Jenny Ericsson
Email: jenny.ericsson@expo2010.se
Tel: +86 13916535988
2010-04-29
Follow Mattias Klum to Shanghai!
City & Nature – a Global Competition
Sweco and Tierra Grande are pleased to invite photographers from all over the world to participate in the global photo contest ”City and Nature”. The purpose of the contest is to create and enhance awareness of and draw attention to environmental issues in an urban context. The competitors are asked to show the interaction between the city and nature and how they can evolve together.
The top 5 contestants will be invited to Shanghai in September to participate in a one-day photo workshop together with Mattias Klum and architects from Sweco. A prize ceremony will be held in the Swedish pavilion on 16 September 2010, where the winners will be presented. Selected contributions from the competition and the photo workshop will also be displayed in an exhibition, arranged by Sweco and Tierra Grande, at the Architecture Museum in Stockholm during November 2010.
The jury consists of Mattias Klum, world-renowned photographer (chairman), Bob Lee, Professor at Konstfack, Annika Rembe, Commissioner-General of the Swedish Expo 2010 Committee, and Eva Nygren, President of Sweco Sweden.
To participate: Register at http://www.tierragrande.se/photocontest Contributions may be submitted between May 1 and June 24 2010.
2010-04-11
Final of Design Competition
- Four Chinese students make souvenirs to the Swedish Pavilion
One hundred students stood in a design competition organized by Tongji, the Chinese Institute of Design in cooperation with Konstfack. Four of the students reached the final. Some of their products will be sold in the souvenir shop in the Swedish pavilion at World Expo in Shanghai.
Tongji University´s own jury selected in a first stage, a number of grants which have now been assessed by an international jury in which, among others, Lars Dafnäs, Design Director at IKEA, is included.
- I could never just by looking at them, determine whether the objects were created by Chinese or Swedish adolescents. I think young designers around the world are influenced by similar things and the same type of design. Several of the objects were very up to date and it is clear that the world has become more global, says Lars Dafnäs.
The students who participated in the contest were commissioned to create a product that is innovative, sustainable and useful in everyday life.
- It´s easy to find the funny innovative objects, but harder to create something that fills a demand. The level of contribution was generally quite high. The hardest parts is still there – choosing the right materials and create a high quality product, says Lars Dafnäs.
Left in the contest is Jing Liu with a teacup which has room for a tea bag, Linfeng Zhao with a combined fork and spoon, Junjie Liu with an energy – smart aromatherapy lamp and Wenchao Gao with cutlery where chopsticks are built-in. Some of the products will be available for sale in the Swedish pavilion during the exhibition period.
- 95 percent of visitors are expected to be Chinese, and by allowing Chinese designers to interpret the Swedish theme, we hope to be able to address the target group better, said Bob Lee from Konstfack, who is one of the initiators of the design competition.
The final winner will get to go on a field trip arranged by Scandinavian Perspective to study Swedish form and Crafts tradition. One of the finalists will also receive a newly designed electric bicycle from Höganäs. Prizes will be awarded in conjunction with the exhibition opening.
2010-04-06
Cake of Sweden by Taste of Nordic
Cake of Sweden. What is that? Is it a cake? Is it a pastry? Is it a bun? April 6 marked the start of all home bakers in Sweden to participate in creating the most delicious, most Swedish pastry recipe. A jury will select the winning pastry which will be served at Expo 2010 in Shanghai.
Pastry makers across the country – from Ystad in the very south to Haparanda in the very north of Sweden – are urged to send in their most delicious recipes for the “cake” they think epitomizes Sweden. Following countrywide races the winner is named in the Cake of Sweden “grand finale” early May. The competition is organized by Spot and Tell and under the name Cake of Sweden by Taste of Nordic the winning pastry will be served and sold in the Swedish Pavilion’s Café during Expo 2010.
As Official Supplier Catering to the Swedish Pavilion at Expo 2010 Taste of Nordic will run the VIP restaurant on the top floor and also the public café at ground level. This is where the Expo visitors may come to enjoy a traditional “Swedish Fika” – a cup of coffee (or tea) plus a bun, pastry or cake. The winning pastry will be sold in the café starting with Sweden’s National Day 6 June and until 31 October.
Taste of Nordic bid winner, plus the accompanying free admission to Expo 2010, a guided tour of the Swedish pavilion and exhibition, and closing coffee with Cake of Sweden in the café. On Taste of Nordic’s page on Facebook, the participants are able to upload their own pictures and info about their pastries.
For more info about Taste of Nordic and the contest* see links below :
www.tasteofnordic.se
http://www.facebook.com/pages/Taste-of-Nordic/315897028681
www.cakeofsweden.se*
http://www.facebook.com/pages/Cake-of-Sweden/354352096314?ref=ts&v=wall#!/pages/Cake-of-Sweden/354352096314
www.twitter.com/cakeofsweden
www.swedenexpo.cn/en/
2010-03-29
Swedish guides wears clothes from H&M
Some 60 guides will work at the Swedish pavilion during the World Expo in Shanghai running from May to October. They will represent Sweden wearing garments from H&Ms ecological spring collection, Garden Collection, on the way to shops right now.
- We are very pleased that H&M enters as a Swedish sponsor. Swedish design represents a vital component and strength of the Swedish participation under the theme Spirit of Innovation. H&M is a world renowned company that contributes to the Swedish Image as a country characterized by Innovation, sustainable solutions and successful enterprise, says Annika Rembe, Commissioner General for Sweden at Word Expo 2010.
Students and young urban professionals are one of the main target groups for the Swedish participation at World Expo, making the brand H&M and H&Ms products even more suitable.
All garments in this spring collections garden-romantic and flowery-flaunted Garden Collection that was launched globally 25th March, were made by environmentally adapted materials, recycled PET-bottles or left over cloth. Among the collection H&M has made a selection that the guides in the Swedish pavilion will wear.
- The garments are chosen to be both attractive and at the same time comfortable to wear in Shanghais warm climate. This spring’s collection offers a modern and sustainable look regardless personal style and will fit the pavilion guides, says Ann-Sofie Johansson, Head of Design at H&M.
For more information please contact the Swedish Expo Committee:Anna Rygård, Program Director, anna.rygard@expo2010.se, 0706-42 66 44
Annika Rembe, Commissioner General, annika.rembe@expo2010.se, 0706-42 78 16
2010-03-08
Important information to Swedish Media and Press
In order for media and press to be able to cover the world exposition at the world Expo site, all media and press has to apply for a media pass.
The Chinese Expo bureau has issued instructions for this matter which you can download here:
Further, the Chinese Expo bureau has made a template on which you can submit you data that you can download here:
When you have read the instructions and filled out the template you can send it to the Swedish Committee for Expo 2010 in Shanghai at this address:
If you should have any questions, please contact our coordinator in Shanghai Wendy Zhu, contact information can be found under contacts.
2010-02-16
A visit from the Expo bureau
A delegation from the Chinese Expo Bureau, responsible for the realization of Expo 2010 in Shanghai, chose to visit Sweden on their trip to Europe among only three other countries.
They stayed in Sweden for 3 days and had the opportunity to meet partners, participants and organisers in connection to the Swedish Committee. They were also invited to participate in a press conference on the 4th of February on the occasion of the launch of the Swedish program and exhibition at the world Expo 2010 in Shanghai.
At the conference, media had the chance of asking the Expo bureau questions regarding the world exposition.
The delegation took great interest in the display of coming activities as well as the pavilion and the exhibition itself that they described as:
-Different – in a good way!
The effort to create an interest for the Swedish Exhibition and program as well as a discussion on problems and solutions did not pass unnoticed and the delegation was keen on asking questions and took great interest in the discussions following.
As the party left Sweden on the morning of February 5th, they left to undertake an unimaginable task of coordinating the biggest world exposition ever, we wish them good luck!
2010-02-12
Well knitted Sweden!
To all knitting enthusiasts from north to the south of Sweden we wish to express our gratitude for your wonderful contributions to “Knit for Sweden”.
More than a month ago we asked Swedish knit enthusiasts to knit mittens for the Swedish pavilion at the world exposition and we got response. Every mitten has been a display of creativity and skill and they will surely grace the exhibition at the Swedish pavilion during Expo 2010.
Many of the contributors have written a few lines and one of them is Margareta Semborn from Linköping, born 1931, who writes:
“After I read about the theme of the Swedish pavilion exhibition my thoughts turned to my childhood’s winters in Norrland – snow, chill, northern lights and long nights. That is why my contribution is dark blue like the northern sky in winter time and pink and white like the aura of the northern lights so often was”.
Contributions have arrived from young as well as old, from handicraft unions and from school classes. We are moved and impresses by the quality and width of Swedish craftsmanship and the will to contribute to an exhibition that will inspire and warmth the Chinese visitors at Expo 2010 in Shanghai.
2010-02-11
A journey for Sweden
The first training sessions of the guides for the Swedish pavilion at world exhibition are finalized. Two days of intense work in Shanghai and in Stockholm will serve as the foundation for a Sweden know-how that will meet an audience of over 15 000 visitors per day during a period of 6 months.
The training has been a journey through Sweden as a nation, as well as a journey in time and space. The education is based on substantial knowledge on both Sweden and China and on how we build relations based on our values in communication with the surrounding world.
Lecturers from Swedish authorities, business society, organizations and China connoisseurs along with the Swedish Committee for Expo 2010 have jointly and in discussion with one another and the guides, elucidated Sweden´s participation at the world exposition, this time as well as in the past.
When asked – Do you feel ready for this? Eric Osterman, one of the selected guides’s answered:
- It feels incredibly exciting, I´m sure this assignment will lead to life long memories. There are still some things that are not clear to me, for instance what our tasks will be exactly and housing, but this will work out shortly.
The last and final training will take place in Shanghai, at the pavilion site. Once there, focus will be on practical implements and application of previous sessions. Hopefully the training will inspire all to become ambassadors for the small country with the large ideas.
Pictures Stockholm: Paul Philip Abrigo.
More pictures at flickr.
