Theme and exhibition
Swedish exhibition
The Swedish co-financiers have found the Chinese arranger’s theme for Expo 2010, Better City, Better Life, easy to embrace. In close conjunction with the co-finanzing companies, regions and organisations, three keywords for Sweden’s participation have been established as Expo cornerstones: Innovation, Sustainability, and Communication. These keywords have been further developed into Sweden’s theme for Expo 2010: Sweden – Spirit of Innovation.
The exhibition will, in an eye-catching way that is sensitive to changing trends, present communication between people, authorities and the local environment as the basis of an open and harmonious community. It will also present the innovative and sustainable nature of Swedish companies, regions and organisations. At the heart of the exhibition will be the concept of the family and “the good life”.
The Swedish exhibition will glow with creativity and encourage interaction and reflection. The idea is to give the visitor an “aha” experience and help trigger thought and discussion on the messages communicated in the exhibition. The exhibition is designed with Chinese visitors in mind.
Swedish communication and PR company Springtime is designing and constructing the Swedish exhibition, working in close conjunction with co-financiers and other parties involved in the Swedish exhibition.
