Theme and exhibition
Swedish exhibition
The Swedish co-financiers have found the Chinese arranger’s theme for Expo 2010, Better City, Better Life, easy to embrace. In close conjunction with the co-financing companies, regions and organizations, three keywords for Sweden’s participation were established as Expo cornerstones: Innovation, Sustainability, and Communication. These keywords have been further developed into Sweden’s theme for Expo 2010: Sweden – Spirit of Innovation.
The exhibition presents, in an eye-catching way that is sensitive to changing trends, communication between people, authorities and the local environment as the basis of an open and harmonious community. It also presents the innovative and sustainable nature of Swedish companies, regions and organizations. At the heart of the exhibition we can find the concept of the family and “the good life”.
The Swedish exhibition glows with creativity and encourages interaction and reflection. The idea is to give the visitor an “aha” experience and help trigger thought and discussions on the messages communicated in the exhibition. The exhibition is designed with Chinese visitors in mind.
Swedish communication and PR company Springtime has designed and constructed the Swedish exhibition, in close conjunction with co-financiers and other parties involved in the Swedish exhibition.
